Friday 24 Sep 2021 | 22:12 | SYDNEY
Friday 24 Sep 2021 | 22:12 | SYDNEY

Why the Cate Blanchett ad sucks


Sam Roggeveen


30 May 2011 10:36

Critics of this new ad campaign have missed the point. To me, the main problem is not Cate Blanchett (though this argument does have some merit), but the 'make big companies pay' line at the beginning of the ad. It's a line that reveals some crude ideological prejudices among the coalition of green groups and unions backing the campaign; it's also curiously retro in its politics.

The problem for the 'Say Yes' campaign is that a large percentage of its potential audience actually works for those big companies, many others work as private contractors to them, and the rest consume their products and services. Setting up the debate as a retread of the class war between capital and labour ignores all that interdependence. 

One note on the 'Say Yes' coalition: as far as I can see, the 'Say Yes' website itself will not tell you which groups are affiliated with the campaign (I can't even see an 'About' page). The Climate Institute has a list.