Monday 23 Jul 2018 | 16:17 | SYDNEY
Monday 23 Jul 2018 | 16:17 | SYDNEY

Reader riposte: Rugby diplomacy

9 September 2011 17:26

Mick Graham writes:

The concept of rugby diplomacy could be more broadly expanded to incorporate other major sporting events such as the Olympics and the Soccer World Cup. Countries use these types of events to showcase how wonderful their state is and displace negative imagery and media. I think this is best exemplified by China trying to clean up their image during the Olympics.

Rugby diplomacy therefore is about trying to influence perception. New Zealand is capitalising on the international spotlight that the Rugby Union World Cup brings to advertise their brand. In other words, New Zealand is more than simply a country known for its earthquakes and the setting for Lord of the Rings but a diverse place filled with natural beauty and history. It also brings together leaders to watch these events, which provides invaluable opportunities to engage and discuss issues. 

I wholly agree with Andrew on the fact that this event may also see some wins for New Zealand in diplomacy as well as in the rugby. Well, that is until they meet the Wallabies and suffer another defeat.