Friday 20 Jul 2018 | 08:57 | SYDNEY
Friday 20 Jul 2018 | 08:57 | SYDNEY

Monday linkage

By

Sam Roggeveen

@SamRoggeveen

7 December 2009 16:01

The most puzzling behavioral phenomenon to understand when it comes to building efficiency is that Most People Won’t Do Sh*t (MPWDS). “Most people” includes people who could make money by doing sh*t, people who say they will do sh*t, even people who have promised to do sh*t. I’ve heard from people who write about energy efficiency for a living, know exactly what to do to make their homes more efficient, and still don’t do sh*t.