Wednesday 06 Oct 2021 | 21:43 | SYDNEY
Wednesday 06 Oct 2021 | 21:43 | SYDNEY

How not to do an interview


Sam Roggeveen


4 July 2011 16:06

The reductio ad absurdum of modern media management, by UK Opposition Leader Ed Miliband:

Miliband would probably defend this by arguing that the BBC was only ever going to run a ten-second grab, so he needed to make sure his key message got across. But as Bob Carr told me last week, a talented politician with some dash and élan will find the words to capture the imagination of journalists, rather than grinding them down through ceaseless repetition.

It's interesting, too, that the journalist doesn't call Miliband out on his ridiculous behaviour, probably because the reporter has seen it all before and, well, that's just how the game's played. Sigh.

(H/t Browser.)

UPDATE: The journo's account of this bizarre episode.