Tuesday 17 Jul 2018 | 10:23 | SYDNEY
Tuesday 17 Jul 2018 | 10:23 | SYDNEY

Globalisation: This is just wrong


Sam Roggeveen


20 August 2010 08:48

When it comes to the subject of US cultural imperialism, I'm far less depressed and fatalistic than many.

First of all, it's not like the world is being force-fed American culture — one reason American popular and high culture is globally pervasive is because so much of it is so very good. Then there's the fact that globalisation, while a US-led phenomenon, has not led inexorably or solely to Americanisation, and has not necessarily crowded out other cultures. In fact, in some cases globalisation has given other cultures more room for expression. And last, there are huge areas of global culture over which America has negligible influence, as the last FIFA World Cup ought to demonstrate.

All of that said, I have to admit I did wince when I saw this new McDonald's promotion: 

I reckon anyone who grew up reading the adventures of Asterix & Obelix would feel the same way. The full story of this questionable commercial collaboration is here. (H/t Daily What.)