Friday 08 Oct 2021 | 07:04 | SYDNEY
Friday 08 Oct 2021 | 07:04 | SYDNEY

Do Australians like Chinese brands?


Sam Roggeveen


9 February 2010 10:26

 This post on the Wall Street Journal's China Real Time blog caught my attention:

China may be the world’s third largest economy, but Chinese brands still remain less well known than foreign counterparts and product safety problems continue to plague “made-in-China” goods.

Lately I've started seeing TV ads for Great Wall Motors. Now, with a brand name like 'Great Wall', it's pretty hard for the company to hide its heritage, but still, it is notable how the ads actually play up the fact that the cars are Chinese ('Great Wall Motors — the great cars of China').


Maybe the company disagrees with the WSJ and thinks Australians feel positively about Chinese brands. Or they are trying to tackle the negative perception of Chinese products head-on. Either way, brave strategy.