Sunday 14 Aug 2022 | 16:41 | SYDNEY
Sunday 14 Aug 2022 | 16:41 | SYDNEY

Ad campaign for the 'real Singapore'


Sam Roggeveen


25 October 2012 15:41

A footnote to my musings of yesterday about favourite Southeast Asian cities. I gave Singapore high marks on my Order/Chaos index, and this is consistent with the conventional wisdom about the place: clean, pleasant, modern, highly urbanised but also authoritarian and occasionally brutal ('Disneyland with the death penalty', as the old joke goes).

It turns out that Singapore's tourism authority has been trying to reverse this impression among Australians. Earlier today I stumbled on an ad campaign that aired in our cinemas from March: