The Lowy Institute and the AFC Asian Cup 2015 Australia local organising committee hosted a one-day conference on 23 November 2012, looking at football diplomacy. This is a recording of Session 2: Tourism.

Session questions: How can we use the Asian Cup to promote Australia as a Tourism destination? What needs to happen? Who will take responsibility?

Chair: Geoff Dixon, Chairman, Tourism Australia 
Speakers: Bruce Baird AM, Chairman, Tourism and Transport Forum 
Sandra Chipchase, CEO, Destination NSW 
Ann Sherry AO, Chief Executive Officer, Carnival Australia.